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From The Blog
What Is Word of Mouth Marketing? – (WOM Marketing Explained)
What is it? The concept of word of mouth marketing is extremely simple, and as old as time. Any strategy or policy of encouraging people to talk to others about your brand or business, is word of mouth marketing. It’s that simple, hence the name. You don’t need research to know that this kind of […]
What Is Reply Marketing? – Direct Response Marketing Explained
What is it? Otherwise known as direct response marketing, reply marketing is a very simple concept. Users are invited to make contact with a brand, in the hope that brand will reply to them, usually offering a prize to a select few recipients. An example would be the reply marketing campaign employed by insurance company […]
What Is Multicultural Marketing? – Ethnic Marketing Explained
What Is Multicultural Marketing? Multicultural, or ethnic, marketing is simply any kind of marketing that has more of a focus on the inclusion of non-majority ethnic groups. So on a basic level it could be a TV commercial featuring people of multiple ethnic groups. Of course, it can also be done a lot more subtly. […]
About Wistman Media
Wistman Media is a video and content marketing agency. It all began in 2014 when we launched our flagship brand, Eskify. Through trial and error we built Eskify into a successful website and YouTube channel. Now we use the experience earned in those difficult early years to help our clients. We know how to build traction with video marketing. We know how to produce short but effective videos that convert into profit. What’s more, we’re ready to do that for you.