by Elliot | Oct 16, 2019 | Blog, Marketing
What is it? The concept of word of mouth marketing is extremely simple, and as old as time. Any strategy or policy of encouraging people to talk to others about your brand or business, is word of mouth marketing. It’s that simple, hence the name. You don’t...
by Elliot | Oct 14, 2019 | Blog, Marketing
What is it? Otherwise known as direct response marketing, reply marketing is a very simple concept. Users are invited to make contact with a brand, in the hope that brand will reply to them, usually offering a prize to a select few recipients. An example would be the...
by Elliot | Oct 13, 2019 | Blog, Marketing
What Is Multicultural Marketing? Multicultural, or ethnic, marketing is simply any kind of marketing that has more of a focus on the inclusion of non-majority ethnic groups. So on a basic level it could be a TV commercial featuring people of multiple ethnic groups. Of...
by Elliot | Oct 12, 2019 | Blog, Marketing
What Is It? Ambush marketing is simply when you deliberately take advantage of an event organized by other people. An example would be a sporting event. While some brands pay big money to be official sponsors of a big sporting event, their competitors may still find...
by Elliot | Oct 11, 2019 | Blog, Marketing
Drip Marketing Explained Drip marketing is a simple concept. It involves promoting your brand directly through a series of small messages to potential clients. Through email, social media, or any other method you can think of, you create a steady stream of messages to...
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